Hoffman's Custom Rods

We’re proud to support and carry products from Hoffman’s Custom Rods,  a U.S.-based rod builder crafting high-quality fly fishing, spinning, and ice rods by hand.

About Hoffman’s Custom Rods

Based in Saint Anthony, Idaho, Hoffman’s Custom Rods is a small-batch rod building business owned and operated by Cole Hoffman. Less than a mile from the legendary Henry’s Fork, Cole builds every rod with his own hands and the everyday angler in mind. From lightweight carbon fly rods to versatile spinning and ice fishing models, each piece is designed for performance on the water without an egotistical price tag. Hoffman's mission is simple: make rods anglers are proud to cast—built right, fished hard, and made to last. 

Why We Support Hoffman’s Custom Rods

• All rods are handcrafted in the USA in Saint Anthony, Idaho.
  
• Built with real anglers’ needs at the forefront, no mass production.
• Competitive pricing without sacrificing quality.
• Owned and run by a passionate small-business builder supporting his family and community. 

Build your own Custom Fly Rods and feel the difference that handcrafted, American-made gear brings to your next cast.